Naming and Branding for non-profit fund

We began our work by identifying the first significant stage in the brand building process: naming.

Our friends, sports instructors, requested our help with one issue. For many years, they’ve been promoting judo and a healthy lifestyle among children and youths. They wanted to come up with a concept that would allow them to involve more kids while also getting corporate sponsors on board.

We decided to establish a non-profit Fund and build a strongly recognized brand for this goal.

Ippon is a scoring word in judo. It means “full point” and is awarded for techniques that produce the most effective results. The name Ippon Class connotes a sense of fullness, balance, and achievement as well as a reference to sports and children who are future leaders.

Following this, we focused on visual branding. We designed a logo around a character that every child can relate to – a judoka who emerges from the darkness. To complete the look, we added Ippon Class lettering in a Japanese-style typeface.

Our collaboration with the fund’s creators exceeded all high expectations and was extremely measurable.

Before instructors were required to travel to schools in order to attempt to persuade youngsters into sports activities. This was both time-consuming and ineffective.

After they drew several times as many children simply by placing branded posters in schools and other locations where kids are likely to congregate.

Thanks to Fund Ippon Class, more and more children are getting involved in sports, learning important life skills, and having lots of fun!