Pre and post op cataract surgery instructions

We were very pleased to be able to take part in this exciting and beautiful project.
The client provided us with the logo and content to create a Pre And Post Op Cataract Surgery Instructions, that we used to create two short videos on how to prepare for cataract surgery and how to take care of oneself after surgery.

We were required to create visual content, find a color palette, and find fonts which were complementary to the logo.
Based on the results of cooperation with the customer, we decided that the video should not sell “cataract surgery”, but in fact the improvement in quality of life of the elderly, which will occur because of the surgical intervention.

So, in the process of creating visual content, we decided to avoid anatomical details in every possible way and instead use photos and a color palette that can support the positive expectations of the audience.

The customers were very pleased with the cooperation and stated that the result exceeded their expectations.